FITNESS SERIES
OVERVIEW
AlgaeCal is building a brand world for their customers and this includes education. Launching an updated health and fitness series with topics that align with their occurring campaigns allows them to expand their funnel and reach, while staying targeted to their marketing goals.
Project Type
YouTube Series
Client
AlgaeCal
Role
Cinematographer
Director
Video Editor
ABOUT BRAND
AlgaeCal is Guided by Science, Power by Nature. They are the global leader in all things bone health. Every product and service they provide is designed to help the more than 50 million people experiencing bone-health issues live full, active lives, free from fear of bone loss or fracture.
HOW I ADDED VALUE
I filmed 12+ Fitness Episodes (and counting), providing colour graded footage and clear audio to editors.
I edited the first set of the series, building out the motion graphics and layouts into templates for the other editors to pull from for direction.
Followed up with post-direction and feedback for editing.
Episodes were batch-filmed 3 at a time, providing full content for the quarter alongside other content releases on their YouTube, saving money and crew time.
Only made possible with
AlgaeCal